About Us



We’re more than a maternity wellness brand; we’re your trusted companion through the transformative journey of motherhood and beyond. Whether you're nurturing new life or healing postpartum, Cradle & Tonic offers thoughtfully formulated products that are made from natural ingredients, inspired by the rhythms of life.

Our Philosophy

We believe every mum deserves calm, comfort, and confidence throughout her maternity journey. Our natural, innovative products support wellbeing and relaxation, helping mums-to-be and new mums feel great, safely and naturally.

What We Offer

Every product we create is made with purpose:

  • Clean Ingredients: Ethically sourced, plant-based, and free from harmful ingredients.
  • The power of nature: Developed in partnership with wellness experts and aromatherapist, we carefully blend aromatherapy essential oils into our products to naturally soothe, calm, and uplift, supporting mums’ emotional and physical wellbeing throughout pregnancy and beyond.
  • Made in the UK: We’re also proud that all of our products are carefully crafted in the UK, ensuring the highest standards of quality, safety and craftsmanship.

Our Story

The concept for Cradle & Tonic was first born from founder Sarah Oliver's search for luxury baby gifts that were both beautiful and safe for mother and baby. With a calendar full of baby showers, Sarah was inspired to create her own gift, one that blended health, wellbeing, and elegance for both mum and baby. Drawing on her love of aromatherapy and her background in marketing and branding, Cradle & Tonic officially launched in October 2017.

As Sarah’s own motherhood journey unfolded, she experienced firsthand the overwhelming gaps in maternal wellness, and Cradle & Tonic evolved into something even more meaningful. What began as a beautiful gift offering grew into a skincare and wellness destination, designed to support women not only in pregnancy but throughout postpartum and beyond.

Pregnancy and postpartum are among the most transformative seasons in a woman’s life. Yet so often, the care and resources available feel clinical, impersonal, or incomplete. We set out to change that. Every product at Cradle & Tonic is thoughtfully crafted to feel like a gentle embrace, blending the luxury of nature and a deep understanding of what mothers truly need. Each ritual is designed to become a moment of nourishment, a pause to honour the body, mind, and soul during this important time.

Join the Ritual

We invite you to slow down, reconnect, and nourish yourself, because when your wellbeing is supported, you flourish…..and so does everything around you.